Case Study:
Increased domain authority From
0 to 38 DR of just 7 month old website
CLIENT OVERVIEW
- Industry: IT Consulting & Software Development
- Services: UI/UX design, web/mobile app development, SaaS product development, and software solutions.
- Experience: 40+ completed projects across 15+ industries.
- Mission: Deliver tailored digital solutions to startups and enterprises.
Objective
TST Technology aimed to build a robust organic online presence from scratch in a saturated market. Key goals included:
- Transition from zero brand visibility to a trusted industry authority.
- Rank for competitive keywords like “Virtual CTO,” “App development,” and “Custom web development.”
- Drive organic traffic and generate qualified leads.
Challenges
- Market Saturation: Competing with established IT firms dominating search results.
- Zero Baseline: No prior SEO groundwork, backlinks, or content authority.
- Keyword Difficulty: High-competition keywords with low domain authority.
- Technical Hurdles: Outdated site structure, slow loading speeds, and poor mobile optimization.
Solution:
Identified untapped keywords (e.g., “SaaS development for healthcare”).
Analyzed top-ranking competitors for content gaps, backlink profiles, and on-page tactics.
- Targeted long-tail keywords (e.g., “custom web development for startups”) to avoid direct competition.
- Balanced high-volume keywords with low-competition opportunities.
- Fixed crawl errors, optimized site speed, and implemented mobile-first indexing.
- Structured data markup for better SERP visibility (e.g., FAQs, service schemas).
- Optimized meta titles, descriptions, and header tags for target keywords.
- Created pillar content (e.g., “Ultimate Guide to Hiring a Virtual CTO”) to boost topical authority.
- Earned backlinks through guest posts on industry blogs, partnerships, and niche directories.
- Leveraged case studies and client testimonials for natural link acquisition.
3 Million Impressions
14+ Website Rankings
Successful Projects
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Results:
After implementing the SEO strategy, TST Technology experienced significant improvements:
Website Traffic:
- Active Users: Increased to 7.6K, with 7.4K new users.
- The average engagement time reached 1 minute 03 seconds.
User Acquisition:
- Dominated traffic through Organic Search, with 4,651 users attributed to this channel.
- Maintained healthy engagement metrics across various channels.
Search Performance:
- Achieved a total of 4.9K clicks with 496K impressions in three months.
- The average position improved to 31.9 for competitive keywords.
Backlink Profile:
- Established 214 backlinks from 58 referring domains.
- Improved domain authority metrics with a Domain Rating (DR) of 38.
Keyword Rankings:
- Increased organic search traffic growth, now targeting 993 keywords.
- Achieved a traffic value of $359.
Conclusion
TST Technology successfully established its online presence from scratch, overcoming significant challenges in a competitive marketplace. Through meticulous research, technical improvements, and a strong focus on content and link building, TST positioned itself as a credible player in the IT consulting industry.
This case study highlights the effectiveness of a well-structured SEO strategy in driving organic growth and establishing brand recognition.
