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SEO Case Study
From 2% CTR to 5.5% in 12 Months
This project focused on transforming a high-impression but low-engagement CAD platform into a high-performing organic growth engine. Through technical SEO, content restructuring, and CTR optimisation, we scaled performance to over 27.5 million impressions and 1.51 million clicks within 12 months.
Project Information
Client Name : CAD Platform
Industry : Engineering / Design
Duration : 12 Months
Focus : Technical SEO + CTR Optimization
How I Start This Project
When I began working on this project, the platform already had strong visibility but lacked performance. Despite millions of impressions, the click-through rate was extremely low.
The first step was a complete SEO audit to identify technical bottlenecks, indexing issues, and content gaps. From there, we built a structured roadmap focused on fixing crawl efficiency, improving SERP appearance, and aligning content with user intent.
5 Pillars That Drove Growth
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Core Web Vitals optimization & crawl efficiency
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Canonical structure and sitemap improvements
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Topic clusters and entity-based SEO
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Internal linking and structured data implementation
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AI-aligned, people-first content strategy
Results That Matter
- CTR improved from 2% → 5.5% (+175%)
- 27.5M+ impressions generated
- 1.51M+ clicks in 12 months
- Average ranking improved to top-page positions
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Key Takeways
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Technical SEO is the foundation of scalable growth
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Technical SEO is the foundation of scalable growth
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Topic clusters improve authority and rankings
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SEO growth compounds with consistency
Do You Have a Project & Want to Discuss?
Whether you’re a startup, SaaS, or a local business if you want to grow organically, let’s have a real conversation. No sales pitch. Just strategy.