CLIENT OVERVIEW
- Industry: CAD Design and Software Solutions
- Services: Online platform for CAD design sharing, collaboration, and community engagement across architecture, interior design, and product design.
- Experience: Connecting CAD designers, firms, and organizations with a dynamic forum for discussion and showcasing work.
- Mission: Facilitate collaboration and innovation in CAD design by connecting professionals and fostering community engagement.
Objective
The primary objectives set by Cadbull for enhancing its online presence were:
- Addressing and fixing any technical issues hindering site performance.
- Improve Click-Through Rate (CTR) & user engagement through strategic optimisation.
Challenges
- Competitive Marketplace: Competing in a saturated environment with numerous similar platforms.
- Thousands of Pages: Managing and optimizing a large volume of content effectively.
- Maintain Page Speed: Ensuring fast loading times for better user experience and SEO performance.
Solution:
Conducted a thorough audit to identify and solve technical issues impacting user experience.
- Enhanced metadata for high impression pages to improve click-through rates.
- Regularly updated older content with the latest information to keep it relevant and valuable.
- Improved overall site structure and page elements for better user experience and SEO.
- Engaged in a strategic outreach campaign to build high-quality backlinks, enhancing domain authority.
3 Million Impressions
14+ Website Rankings
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Results:
After implementing the SEO strategy, CADBULL experienced significant improvements:
Performance Metrics
- Total Clicks: 402K
- Total Impressions: 6.77M
- Average CTR: 5.9%
- Average Position: 9.6
Domain Performance
- Authority Score: 25
- Organic Search Traffic: 50.2K
- Keywords Ranking: 37.4K
- Backlinks Count: 165.2K
User Engagement Insights
- Active Users: 590K
- New Users: 512K
- Average Engagement Time per Active User: 40 seconds
Traffic Sources
- Organic Search: 427,635 users (72% of total)
- Organic Social: 75,187 users (12.6%)
- Direct Traffic: 43,850 users (7.4%)
Backlink Analysis
- Domain Rating (DR): 43
- URL Rating (UR): 17
- Backlinks: 10.6K across 659 domains.
Conclusion
Cadbull successfully navigated the challenges of a competitive marketplace through strategic technical resolutions and optimizing its digital presence.
The results demonstrate substantial improvements in user engagement and organic traffic, ultimately enhancing Cadbull’s visibility in the CAD design community. Continuous monitoring and updates will be vital as the platform evolves to maintain its competitive edge.
