CLIENT OVERVIEW
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- Industry:Â Solar Energy Solutions
Services:
- Solar installation services for residential and commercial properties.
- Maintenance and cleaning of solar panels.
- Financing options, including loans for solar rooftops.
Experience:
- Solnce Energy has built a community of satisfied customers, consistently saving 10-15% on their solar projects.
Objective
Improve organic ranking and enhance online presence:
- Increase organic traffic
- Improve SERP ranking for relevant keywords
- Develop online marketing strategies
Challenges
- Industry Dynamics: Intense competition in the growing solar energy sector.
- Competitors: Established players with significant market shares.
- Search Queries: Difficulty in identifying relevant search queries for high-traffic keywords.
Solution:
Why Choose me as your Freelance SEO Consultant?
Results:
After implementing the SEO strategy, Solnce experienced significant improvements:
- Organic Traffic Increase: 4.4K visitors per month.
- Keyword Growth: Ranked for 806 keywords with substantial increases in positions.
Metrics Overview
- Backlink Profile:
- Domain Rating (DR): 19
- URL Rating (UR): 19
- Backlinks: 1,200+
- Traffic Analytics:
- Total Clicks: 396 monthly
- Total Impressions: 63,200
- Average Click-Through Rate (CTR): 0.6%
- Average Position: 36.8
Geographic Traffic Distribution
- India: Majority of the traffic (98.8%).
- Other Countries: Includes traffic from the United States, Canada, and others.
Current Keyword Rankings
- Top Performing Keywords: Increased keyword performance, with 806 keywords now ranking, including 7 in the top three positions.Â
Conclusion
- The strategic approach taken by Solnce Energy resulted in a significant improvement in their online visibility and organic rankings. Continued efforts in competitive research, content planning, and technical optimization will be essential for maintaining and enhancing their market position within the rapidly evolving solar energy industry.