The prompts I reach for on client work: keyword research, content briefs, technical SEO, link building, local SEO and GEO. Each one is ready for ChatGPT, Claude or Gemini. Fill in the brackets and go.
AI Overview Optimization Auditor
Act as a Generative Engine Optimization (GEO) specialist. Audit this page for AI Overview readiness: [PASTE URL or CONTENT]. Check: (1) Does it start with a 40-60 word direct answer summary? (2) Are there clear H2/H3 headings formatted as questions? (3) Is the content modular (each section standalone)? (4) Are there bulleted lists, tables, and numbered steps? (5) Is there original data or unique frameworks? Score each criterion 1-10 and provide specific rewrite suggestions.
How to use them
The short version
This is a free pack of 30 AI prompts for SEO by Bhautik Kapadiya, an AI SEO consultant in India. It covers keyword research, content, technical SEO, link building, local SEO and GEO for AI search. Every prompt works in ChatGPT, Claude and Gemini and uses [BRACKETED] placeholders for your own details.
Filter by area or search for a task like "schema" or "cluster". Each prompt does one job well.
Paste into ChatGPT, Claude or Gemini and replace every [BRACKETED] placeholder with your keyword, URL, niche or competitor.
Paste in Search Console exports, competitor URLs or your page copy. AI has no live search data, so verify volumes and facts in a real tool.
TipHitting usage caps while you test? My Claude limit guide has 17 fixes. Deciding what to automate at all? Read automated vs manual SEO.
The prompt pack
Jump to keywords, content, technical, links, local or geo / ai search. The orange text is what you replace.
You are an expert SEO strategist. Generate a table of 20 long-tail keywords related to "[SEED KEYWORD]". For each keyword include columns: Keyword | Search Intent (informational/commercial/transactional/navigational) | Suggested Blog Title | Estimated Competition (low/medium/high). Prioritize keywords with commercial and transactional intent.
Act as a senior SEO analyst. I compete with [COMPETITOR 1] and [COMPETITOR 2] in the [INDUSTRY] niche. Identify 15 keyword themes they are likely ranking for that my site [YOUR DOMAIN] is missing. For each theme suggest: content format (guide/comparison/tool page), estimated search volume tier, and a brief content angle that would outperform theirs.
Generate 25 question-based keywords people search for about "[TOPIC]". Organize by funnel stage: AWARENESS (what/why questions), CONSIDERATION (how/comparison questions), DECISION (best/review/price questions). Format exactly as a user would type into Google. Add a column for recommended content type.
You are an SEO strategist specializing in topical authority. Given this list of keywords: [PASTE KEYWORD LIST]. Group them into semantic clusters based on parent topic and search intent. For each cluster provide: cluster name, primary keyword, supporting keywords, and a single URL/page recommendation that should target the entire cluster.
Act as an AI SEO specialist. For the niche "[YOUR NICHE]", identify 10 keyword types that are MOST likely to trigger Google AI Overviews. Then suggest 10 keyword types that are LEAST likely (still offering traditional organic rankings). Explain the content strategy difference for each group and how to optimize for both.
Analyze this existing article: [PASTE ARTICLE URL or CONTENT]. Identify 15 additional keywords and subtopics this article should cover to improve its topical completeness. Suggest new H2/H3 sections, FAQ questions to add, and related entities to mention. Format as a prioritized action checklist.
Create a detailed SEO content brief for the keyword "[TARGET KEYWORD]". Include: recommended word count, primary + 5 secondary keywords, SEO title (under 60 chars), meta description (150-155 chars), H1 heading, full H2/H3 outline with notes on what each section must cover, 5 semantically related terms (LSI), 3 internal linking suggestions, 2 external authority sources to reference, and a unique content angle.
You are a senior on-page SEO specialist. Analyze this content for the target keyword "[KEYWORD]": [PASTE CONTENT]. Provide: (1) Optimized title tag under 60 chars, (2) High-CTR meta description 150-155 chars, (3) Improved H1-H3 structure, (4) Keyword placement recommendations (first 100 words, H2s, conclusion), (5) Internal link anchor text suggestions, (6) Image alt-text recommendations. Keep the tone natural, not keyword-stuffed.
Generate 5 SEO title tag variations and 3 meta description variations for a page targeting "[KEYWORD]" about [BRIEF TOPIC DESCRIPTION]. Requirements: Titles must be under 60 characters, include the primary keyword, use power words (ultimate, proven, essential), and create curiosity. Meta descriptions must be 150-155 characters, include a clear CTA, and mention a specific benefit or number.
You are an entity SEO expert. For the topic "[TOPIC]", list 20 entities (people, brands, concepts, places, technologies) that Google's Knowledge Graph associates with this subject. For each entity, suggest how to naturally mention it in content to boost topical relevance and E-E-A-T signals. Include the entity type (Person/Organization/Concept/Technology) for each.
Generate 10 FAQ questions and answers for a page targeting "[KEYWORD]". Requirements: (1) Each answer should be 40-60 words - concise enough for a featured snippet, (2) Include the target keyword naturally in at least 3 answers, (3) Questions should mirror actual search queries (People Also Ask style), (4) Provide the complete JSON-LD FAQ schema markup ready to paste.
Act as a content strategist. I have a blog article that is losing rankings: [ARTICLE TITLE/URL]. It was published on [DATE] and originally ranked for [KEYWORDS]. Diagnose 5 possible reasons for content decay and provide a step-by-step revival plan including: content updates needed, new sections to add, internal links to build, freshness signals to implement, and a republication strategy.
Create a prioritized technical SEO audit checklist for a [TYPE: e-commerce/SaaS/blog/local business] website. Organize by priority (Critical → High → Medium → Low). Include checks for: indexation issues, crawl budget, Core Web Vitals, mobile usability, canonical tags, hreflang, XML sitemap, robots.txt, structured data, internal linking depth, redirect chains, orphan pages, and JavaScript rendering.
Generate complete JSON-LD structured data for the following page: Page Type: [Article/Product/LocalBusiness/FAQ/HowTo/Review]. Topic: [DESCRIBE PAGE CONTENT]. Include all recommended Schema.org properties to maximize rich snippet eligibility. Add author markup with sameAs links, organization markup, and breadcrumb schema. Output as valid, production-ready JSON-LD script tags.
You are a Core Web Vitals specialist. My website [URL] has these scores - LCP: [VALUE], INP: [VALUE], CLS: [VALUE]. Create a detailed optimization plan to bring ALL metrics to "Good" status. For each metric provide: (1) Root cause diagnosis, (2) Specific code/config changes, (3) Priority order, (4) Expected improvement. Include solutions for image optimization, font loading, JS defer/async, and CSS critical path.
Review this robots.txt file and XML sitemap for a [TYPE] website: [PASTE ROBOTS.TXT]. Identify issues with: incorrect disallow rules, missing allow rules for important pages, crawl budget waste, sitemap formatting errors, and security risks. Provide an optimized version of the robots.txt and recommend sitemap segmentation strategy (by content type, language, priority).
You are an internal linking strategist. Given these top pages on my site: [LIST 10-20 PAGE URLs WITH TITLES]. Design an internal linking strategy that: (1) Creates topical clusters via hub-and-spoke model, (2) Distributes PageRank to priority conversion pages, (3) Reduces average click depth to ≤3, (4) Suggests exact anchor text for each link, (5) Identifies orphan pages that need links. Output as a link mapping table.
Act as a technical SEO engineer. Analyze this server log file summary: [PASTE LOG SUMMARY OR KEY METRICS]. Identify: (1) Googlebot crawl frequency patterns, (2) Wasted crawl budget (non-200 pages, parameter URLs), (3) Important pages not being crawled, (4) Suspicious bot activity, (5) Mobile vs Desktop crawl ratio. Provide actionable recommendations to optimize crawl efficiency and ensure priority pages get indexed faster.
You are a digital PR and link building strategist. For the niche "[YOUR NICHE]", generate 10 content ideas that are naturally link-worthy. For each idea provide: (1) Content format (original research/infographic/tool/data study), (2) Why journalists and bloggers would link to it, (3) Estimated link potential (low/medium/high), (4) Outreach angle for pitching. Focus on data-driven and resource-based content that provides unique value.
Write 3 personalized guest post pitch email templates for outreach to websites in the [NICHE] industry. Each template should: (1) Have a compelling subject line (under 50 chars), (2) Reference something specific about the target site, (3) Propose 3 unique topic ideas with brief descriptions, (4) Highlight your expertise with specific credentials/results, (5) Be under 150 words. Tone: professional, concise, zero-fluff.
Act as a link building researcher. For the topic "[TOPIC]", suggest 10 types of resources/pages that commonly go offline or break in this niche (e.g., old tools, discontinued products, expired data reports). For each, describe: (1) What the broken resource likely was, (2) What replacement content I should create, (3) How to find sites linking to the broken resource, (4) Outreach angle for link reclamation.
Write a compelling expert response for this journalist query: "[PASTE HARO/JOURNALIST QUERY]". My credentials: [YOUR NAME], [YOUR TITLE] with experience [YOUR KEY RESULT] (e.g., I am Bhautik Kapadiya, AI Growth & SEO Strategist with experience generating 1.5M+ organic clicks and ranking sites #1 on Google within 20 days). Response requirements: (1) Under 200 words, (2) Include a specific data point or actionable tip, (3) Start with a direct answer to the question, (4) End with a quotable one-liner, (5) Professional but not boring.
Optimize this Google Business Profile for maximum local visibility: Business: [NAME], Industry: [INDUSTRY], Location: [CITY]. Provide: (1) Optimized business description (750 chars, keyword-rich), (2) 10 relevant primary + secondary categories, (3) 15 Google Business Post topic ideas for the next month, (4) Q&A strategy with 10 pre-populated questions and answers, (5) Photo optimization guide with recommended types and alt descriptions, (6) Review response templates (positive, negative, neutral).
Create SEO-optimized content for a local service page targeting "[SERVICE] in [CITY]". Include: (1) H1 heading with city + service keyword, (2) 800-word page content that's locally relevant (mention landmarks, neighborhoods, local stats), (3) LocalBusiness JSON-LD schema markup, (4) 5 location-specific FAQ questions with answers, (5) Internal linking suggestions to other service/location pages, (6) Meta title and description. Tone: authoritative yet locally personable.
You are a Local SEO specialist. My business details are: Name: [NAME], Address: [ADDRESS], Phone: [PHONE], Website: [URL]. List the top 40 citation directories I should be listed on for the [INDUSTRY] industry in [COUNTRY]. For each, provide: directory name, URL, DA (estimated), and whether it's free or paid. Also provide a NAP consistency checklist to verify across all existing listings and flag common inconsistencies to fix.
Design a scalable local SEO strategy for a business with [NUMBER] locations across [CITIES/REGIONS]. Cover: (1) URL structure recommendation (subdirectories vs subdomains vs separate pages), (2) Unique content strategy per location (avoid duplicate content), (3) GBP management at scale, (4) Location-specific schema implementation, (5) Review acquisition strategy per location, (6) Local link building tactics per market. Provide a priority matrix and monthly action calendar.
Act as a Generative Engine Optimization (GEO) specialist. Audit this page for AI Overview readiness: [PASTE URL or CONTENT]. Check: (1) Does it start with a 40-60 word direct answer summary? (2) Are there clear H2/H3 headings formatted as questions? (3) Is the content modular (each section standalone)? (4) Are there bulleted lists, tables, and numbered steps? (5) Is there original data or unique frameworks? Score each criterion 1-10 and provide specific rewrite suggestions.
You are an expert in AI search optimization. My brand is "[BRAND NAME]" in the "[INDUSTRY]" space. Design a strategy to get cited by ChatGPT, Perplexity, and Google AI Overviews. Include: (1) Content formats that LLMs prefer to cite, (2) Entity strengthening tactics (Wikipedia, Wikidata, schema), (3) Brand mention and digital PR strategy, (4) Content structure templates for LLM extraction, (5) Measurement framework (how to track AI citations). Provide a 90-day action plan.
For the topic "[TOPIC]", generate 10 content angles that AI CANNOT easily replicate or summarize away. Focus on: (1) Original research and proprietary data, (2) Expert interviews and unique perspectives, (3) Case studies with specific numbers, (4) Interactive tools or calculators, (5) Experiential How-To content with personal insights. For each angle, explain WHY it resists AI summarization and how it drives engagement.
Design a complete AI-powered SEO workflow that I can execute daily in under 2 hours. Break it into: (1) Morning Research Phase (15 min): keyword monitoring + competitor tracking prompts, (2) Content Phase (45 min): brief generation + content optimization prompts, (3) Technical Phase (30 min): site health checks + schema updates, (4) Outreach Phase (30 min): link opportunity + email drafting prompts. For each phase, provide the exact AI prompt I should run and the tool to use it in.
Why a GEO section
More searches end on the results page or inside an AI answer. That's why this pack includes prompts for generative engine optimization, not just classic SEO.
of US Google searches ended without a click to any website in 2024. Prompts that only chase rankings miss half the picture.
of visits include a click on a result when Google shows an AI summary, compared with searches that don't show one.
more valuable, by conversion rate, is the average visitor from AI search than one from traditional organic search.
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FAQ
Something else on your mind? Email me at hello@bhautikkapadiya.com.
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