Fractional SEO Consultant & Part-Time Head of SEO
Get senior SEO leadership embedded directly into your startup team. I own your search roadmap, guide dev execution, and drive pipeline growth - without the full-time executive overhead.
The Problem
Why Startups and Growth-Stage Businesses Choose Fractional SEO
You've outgrown DIY SEO. But you're stuck between three imperfect options - and one of them is a trap most businesses don't even see coming. Read the full fractional SEO vs agency comparison to learn more.
Agencies Are Disconnected
You pay $5,000–$10,000/month. A junior account manager runs your campaign. Strategy meetings are one-way report readings. When the account team churns - and they will - your next manager starts from scratch. You're buying execution capacity, not strategic ownership.
Full-Time Hires Are Expensive
A senior SEO director costs $120K–$180K/year plus benefits, equity, and 3–6 months of hiring time. Most growth-stage companies don't need 40 hours per week of SEO. You need senior-level thinking for 10–20 hours - with someone who actually ships, not just advises.
AI Search Changed Everything
60% of searches now end without a click. ChatGPT, Perplexity, and Google AI Overviews answer users directly. If your brand isn't structured for AI citation, you're invisible to a growing share of your buyers. The opportunity most SEOs miss is building for both engines from day one.
What You Get
Fractional Head of SEO: What You Get Each Month
Whether you call it a fractional head of SEO, an outsourced SEO director, a part-time search lead, or a fractional SEO manager, the goal remains the same: you need executive-level search leadership without paying a full-time executive salary.
I don't hand you an audit PDF and disappear. I embed directly into your startup's ecosystem—joining your Slack channels and weekly engineering stand-ups. As your acting SEO director, I own the strategy, manage your content writers, guide your developers through technical fixes, and take full accountability for the revenue and pipeline generated across Google and AI search engines.
SEO Strategy & Roadmap Ownership
I design and run your 6-month roadmap, ranking tasks by impact and modifying strategies based on data trends. You no longer have to guess which search terms to target, what pages to construct, or which technical issues to resolve first. I handle those decisions.
Technical SEO Oversight
Crawlability, Core Web Vitals, site architecture, internal linking, indexation - I diagnose what's broken, prioritize fixes, and brief your developer with enough context to execute correctly. No more flying blind on technical debt.
Content Strategy & Optimization
Not keyword-stuffed blog posts. I build intent-driven content systems - topic clusters, pillar pages, comparison content - that rank for terms your buyers actually search and convert traffic into pipeline.
AI Search & GEO Optimization
I structure your content to appear in ChatGPT, Perplexity, Google AI Overviews, and Gemini. Schema markup, entity optimization, citation-ready formatting, and answer-engine content architecture - built into every page.
Only from BK - most fractional SEOs don't offer thisAuthority & Link Strategy
I build brand authority through strategic digital PR, guest content, HARO placements, and relationship-driven outreach. No link farms. No PBN shortcuts. Only approaches that compound over time and survive algorithm updates.
Revenue-Tied Reporting
Monthly reviews cover keyword movement, content output, technical health, and pipeline impact from organic. Not traffic dashboards nobody reads. Leads, demo requests, sign-ups - the metrics that tell you whether SEO is actually working.
Compare Your Options
Fractional SEO vs. Agency vs. Full-Time Hire
Three paths to SEO leadership. Here's what each one actually looks like when you move past the sales pitch.
| Factor | SEO Agency | Freelance SEO | Full-Time In-House | Fractional SEO (BK) |
|---|---|---|---|---|
| Monthly Investment | $3,000–$10,000+ | $1,500–$4,000 | $10,000–$15,000+ (salary + benefits) | Custom retainer - typically 40-60% less than agency cost |
| Who Runs Your Strategy | Junior account manager (often 1–2 years experience) | The freelancer (experience levels vary widely) | Your hire - if you can find and vet the right one | Senior strategist with 14+ projects delivered |
| Team Integration | External. Monthly reports, quarterly calls. | Task-based external support (rarely joins team meetings) | Fully internal | Embedded - joins Slack, weekly calls, your workflow |
| Speed to Start | 2–4 weeks onboarding | 1–2 weeks | 3–6 months (hiring cycle) | Days, not months |
| AI Search / GEO Coverage | ✕ Most don't offer this | ✕ Rarely skilled in GEO | ✕ Rarely skilled in GEO | ✓ Google + ChatGPT + Perplexity + AI Overviews |
| Flexibility | Rigid 6–12 month contracts | High flexibility (monthly/hourly) | Permanent commitment | Scale up or down quarterly |
| Knowledge Retention | Leaves when contract ends | Leaves when project ends | Stays if they stay | Built into your systems - survives the engagement |
| Accountability | Reports outputs (pages published, links built) | Reports specific deliverables completed | Accountable to internal KPIs | Accountable to pipeline and revenue |
Convinced? Let's build your custom fractional SEO plan.
Get senior-level strategic direction and hands-on execution tailored to your stage.
Results
Results From Real Engagements - Not Hypotheticals
Every number below is from a real client engagement. Verified through Google Search Console, GA4, and Semrush. No vanity metrics. No "potential traffic" projections. Ready to see similar numbers? Estimate your SEO ROI with our free calculator.
How It Works
How a Fractional SEO Engagement Works With Me
No 47-slide onboarding deck. No three-month "discovery phase" before anything happens. Here's how we go from first call to measurable impact.
Discovery Call
We assess fit. I learn your business model, ICP, growth goals, and current SEO state. If I'm not the right fit, I'll tell you - and point you to someone who is.
Diagnose & Plan
An extensive assessment of your technical health, content gaps, domain authority, and AI search presence. I deliver a clean, prioritized, step-by-step action plan rather than a dry 90-page report that sits unread.
Execute & Embed
I join your Slack, your workflow, your team rhythm. Weekly strategy calls. Hands-on execution of what moves the needle. I don't just advise - I ship.
Measure Impact
Monthly reporting tied to leads, revenue, and pipeline - not traffic vanity metrics. We adjust the roadmap based on what the data actually says, not gut feeling.
Client Fit
Who I Work Best With
Fractional SEO isn't for everyone. This transparency filters misaligned leads and builds trust from day one - because the right fit matters more than the next retainer.
Ideal Partnership
- Startups (seed to Series B) who need SEO leadership without full-time overhead. You have product-market fit but no organic engine yet.
- SaaS founders who want organic search as a scalable, predictable acquisition channel - not a side experiment.
- B2B businesses frustrated with agency results - you've tried one or two, got PDF reports nobody acted on, and need someone who actually owns outcomes.
- Teams of 2–15 people who need someone to own search strategy and work alongside marketing, product, and engineering.
- Companies that want dual visibility - ranking on Google AND appearing in ChatGPT, Perplexity, and AI Overviews.
- Coaching businesses and consulting practices seeking client flow without social media burnout. Check out my specialized page for coaching businesses.
Not a Fit
- Guaranteed ranking seekers. SEO is probabilistic, not deterministic. Anyone promising #1 rankings is selling something I don't offer.
- Black-hat shortcut hunters. I don't use spam links, PBNs, or temporary tricks that risk Google penalties. If you want 500 backlinks for $200, we're not a match.
- Strategy-only buyers. A roadmap is useless without execution. I work with teams that are ready to ship code, publish content, and implement recommendations.
- Pre-revenue, pre-PMF companies. If you haven't validated that people want your product, SEO is premature. Fix the product first.
- Expecting overnight results. SEO compounds over time. If you need leads this week, run paid ads. If you want a system that builds lasting organic equity, let's talk.
FAQ
Frequently Asked Questions About Fractional SEO
Insights
Latest from the Blog
Fractional SEO vs Agency vs In-House: Which Should You Hire?
Compare fractional SEO, agency, and in-house models. Real costs, pros and cons, and which fits your business stage. Make the right hire in 2026.
SaaS SEO Case Study: 0 to 10,900+ Clicks in 4 Months With Zero Paid Ads
I took a SaaS product with zero organic traffic and built it to 10.9K clicks and 351K impressions in four months. The strategy was simple: deep product understanding, real competitor research, intent-matched content, and technical SEO done right. The product now ranks in Google, appears in AI Overviews, and gets cited in Perplexity and Claude. Five lifetime plans and multiple monthly subscriptions sold through organic search alone.
How Much Does Fractional SEO Cost in 2026?
Fractional SEO costs $1,500 to $8,000 per month in 2026. See real pricing tiers, what you get at each level, ROI math, and 5 questions to evaluate any quote.
Ready to Build a Search Engine That Works for You?
If your business needs senior SEO leadership - across Google and AI search - without the full-time salary, let's talk. I take on a limited number of fractional engagements at a time to ensure every client gets deep, focused attention.
No commitment required. If I'm not the right fit, I'll tell you.
